From Financial Times Business Blog: Return of the Andersen brand: how soon is too soon?
When WTAS announced they would be changing their name by resurrecting the Andersen name, many people were skeptical that it was too soon to be associated with the former Arthur Andersen firm. But the Andersen name continues to evoke the reputation for “a culture of client first, stewardship, transparency and best in-class solutions” for which the priginal firm was formerly known. The change continually proves to be the right one, as based on an independent survey, Andersen Tax’s reputation ranked higher globally than all but three other big accounting firms.
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