Press Room: Article

December 17, 2010

Appellation Values and Amortization Benefit

An appellation or American Viticultural Area (AVA) is a grape-growing region distinguishable by geographic features only, the geographic boundaries of which are defined by the Alcohol and Tobacco Tax and Trade Bureau.

California and Napa Valley are appellations that have approximately 76 and 14 sub-appellations within them, respectively. Due to the abundance of various regions and wine types available to consumers, labels serve as an important differentiator in the wine selection process.

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